Unless you've been under a rock, you'll probably know that this past weekend has been a bad one for Specialized. Earlier this year, Specialized issued an ultimatum to the owner of a small Cochran (Alberta, Canada) bicycle shop by the name of Cafe Roubaix. Their letter stated that his shop is infringing on their trademark on the name "Roubaix." The claim is that common passers by would associate the name on the sign with Specialized and more specifically, the Roubaix model.
After this news broke, and with Specialized's history of playing the legal bully, the community sprang into action. Particularly the online community, who have been pointing out (in no uncertain terms) that they are disgusted with Specialized's legal tactics. But what is the story behind the Roubaix trademark and why is this making such a dramatic news story?
Click through for further discussion of why this may be the last straw for Specialized.